10 rules of content creation (Linus)

. Control the Scope

• Keep your point focused and narrow. (5 recipes, not “food”)

2. Don’t Waste the Viewer’s Time

• Make your point as concisely as possible.

3. Load up the Learning Outcomes

• Make sure viewers learn something substantial from your content.

4. Plan for Flow

• Organize your content logically (physical, temporal, conceptual).

5. Provide Context

• Give background information, current events, and future speculation.

6. Make it Personal

• Explain why viewers should care about your topic.

7. Benchmark or Compare

• Compare your topic to something else to make it more relatable.

8. Know Your Audience

• Not every video is for everyone.

9. Plan for the Payoff

• Tell viewers what they should feel or how they should react.

10. Have Fun!

• The audience can tell if you’re not having fun.